On the afternoon of October 30, representatives from factories and enterprises in 3C electronics manufacturing, automotive parts, metal processing, and injection molding industries, as well as investors from banks and investment institutions gathered in Suzhou to participate in the industry salon event co-hosted by Yiyouhui Business Consulting and ELITE Robotics. The salon focused on the pain points of enterprises in the automation upgrade of factories and discussed the company’s response and strategy from the organizational structure, as well as marketing, product and technical levels.
Different from the traditional product and technology sharing, this salon centered around its attention to a wider scope — whether it is institutions and investors who focus on the development of the robot industry, manufacturers that conduct R & D on robots or enterprises of all sizes from different industries. In the wave of economic globalization, they are all involved in the process of automatic upgrade. Synergy, flexibility, and intelligent manufacturing…there contains a common desire in these industry buzz words — how to improve the competitiveness of enterprises? How to help enterprises stand in an invincible position in the market?
Dr. Cao Yunan, CEO of ELITE Robots, shares “Production capability” vs “Product capability”
“It is not difficult to see from the development history that ELITE has very strong productization capabilities, so both our self-research rate and product range coverage are remarkable. But we must clearly realize that in the end we can detonate our business. In addition to “productization capabilities”, “product power” is more important. Can our products impress users? As a domestic robot manufacturer, why are users willing to try ELITE robots? These are the problems in front of us. ELITE is currently converging the product line to collaborative robots. This is a step that I must take as a founder of the enterprise, and a very educational step.” As soon as the opening, Dr. Cao Yunan, CEO of ELITE Robotics Co., Ltd. openly and frankly discussed his personal experience as well as lessons learned during the development process in front of the audience. As a result, his distance with the audience was immediately narrowed.
“We must sharpen our skills first if we want to succeed. The process of converging the product line is like the process of honing weapons. Because the product line has become very simple, we have more time to focus on product optimization and self-challenge. When the main product is simplified into several models, you must consider whether they are perfect or not, and I’m not just speaking about being perfect on a technical level, but also from the perspective of industry users, what are their real concerns? “
Cai Songlin, Product and Application Director of ELITE Robotics, shares “Enable Scenes with Technology”
During the latter case sharing of the automotive electronics industry, Cao Yunan mentioned his understanding of collaborative robot products: “In this project, the entire production line uses one collaborative robot, three SCARA robots, and three industrial six-axis robots. Using the same ELITE controller and programming and operation methods, the adaptation to different products can be completed by writing different programs, which can improve the efficiency of the maintenance staff of the client, and the flexibility of the production line is greatly enhanced. This project lived up to the client’s requirements. The design, deployment, commissioning, and launch were completed within three months as scheduled, and met the requirements for client’s orders. One can say that traditional industrial robots are still the main actors in this project, but we noticed that some requirements were difficult for traditional products to meet. That was exactly the opportunity for collaborative robots. It is also worth noting that for factories, when they ask for automation upgrades, they sometimes fall into a certain fixed mindset — for example, the lack of innovative methods or innovative tools. And sometimes the problem is more serious, maybe the purpose of automation was not clear at the beginning. For example, they do not understand their own current automation needs and plateaus; or they do not know where the robot can come into play during the production automation process? What problems do they need to solve with robots? Therefore, if the ‘expectation’ of the automatic upgrade is unreasonable and the ‘demand’ is unclear at the beginning, then it is likely that there will be lots of difficulties finding the right cure.”
Inspired by this sharing, in the subsequent exchanges, the audience opened up their ideas and put forward their own views in combination with their actual work and factory status. Many problems that were brought up had universality and commonality, whether it was about “machine substitution”, or that the single-station delay is unable to achieve automation breakthroughs, or how the factory should calculate the overall cost of an automation project. These problems also made the attendees see that no matter what industry they came from, if they could find some successful experiences and insights from the common journey of factory automation upgrade, it would be a handy “one-stop solution”. The afternoon passed by quickly. The successful completion of the first phase of the industry salon was just the beginning, and there will definitely be more sharing and collaborations between these hard-working entrepreneurs in the future. With this spirit, the prosperity of China’s manufacturing industry is just around the corner!
Guests and Listeners Discuss the Difficulties Encountered in Their Respective Factory Automation